PRIVACY POLICY

Serena M. Hayes Consulting, LLC

Effective Date: May 22, 2026

Last Updated: May 22, 2026

1. Introduction. Serena M. Hayes Consulting, LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit serenamhayes.com (the “Site”) or interact with our services.

   Please read this policy carefully. By using the Site, you agree to the practices described here.

2. Information We Collect. Information you provide directly:

   • Full name

   • Email address

   • Phone number (optional)

   • Messages submitted through our contact form

   • Newsletter signup preferences

   • The nature of your inquiry (executive coaching or organizational consulting)

   Information collected automatically:

   • Browser type and version

   • Pages visited and time spent on the Site

   • Referring URLs

   • Device type and operating system

   • IP address

   We use Squarespace’s built-in analytics to understand how visitors interact with our Site. This data is aggregated and anonymous and does not identify individual visitors.

3. How We Use Your Information. We use the information we collect to:

   • Respond to your inquiries and determine whether we are a good fit to work together

   • Send you information about our services when requested

   • Send occasional newsletters and updates if you have opted in

   • Improve the Site and our services

   • Comply with legal obligations

   Form submissions are forwarded to and stored in Serena M. Hayes Consulting, LLC’s designated business email account for the purpose of responding to inquiries.

   We do not sell, rent, or share your personal information with third parties for their marketing purposes.

4. Cookies. Our Site may use cookies, small text files stored on your device, to improve your browsing experience. Squarespace, our website platform, may automatically set cookies.

   You may disable cookies through your browser settings, though some features of the Site may not function properly as a result.

5. Third-Party Services. We use the following third-party services that may process your information:

   •       Squarespace — website hosting and form processing

   •       Google Gmail — business email platform used to receive and manage contact form submissions and client communications

   Form submissions processed through Squarespace are forwarded to a Gmail account managed by Serena M. Hayes Consulting, LLC. Google's privacy policy governs Gmail's handling of that data and is available at policies.google.com/privacy.

   Each third-party service has its own privacy policy governing how it uses your information.

6. International Visitors. This Site is intended for users in the United States. If you are accessing this Site from the EU or UK, please be aware that your data may be transferred to and processed in the United States.

7. Data Retention. Serena M. Hayes Consulting, LLC, retains personal information submitted through this Site — including contact form submissions, newsletter signups, and related correspondence — for a period of two (2) years from the date of collection or last interaction, whichever is later.

   After the two-year retention period, personal information will be securely deleted or anonymized unless:

   • Retention is required by applicable law or regulation

   • The information is relevant to an ongoing or reasonably anticipated legal dispute

   • The individual has entered into an active client engagement, in which case retention is governed by the applicable client service agreement

   You may request deletion of your personal information at any time prior to the end of the retention period by contacting us at serena@serenamhayes.com. We will honor such requests within a reasonable timeframe unless retention is required by law.

8. Your Rights. You may have the right to:

   • Access the personal information we hold about you

   • Request correction of inaccurate information

   • Request deletion of your information

   • Opt out of newsletter communications at any time by clicking unsubscribe in any email

   To exercise any of these rights, contact us at serena@serenamhayes.com.

9. Children’s Privacy. Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Security. We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy. We may update this Privacy Policy from time to time. When we do, we will update the Last Updated date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us. If you have questions about this Privacy Policy, please contact us at Serena M. Hayes Consulting, LLC - serena@serenamhayes.com.